At Urban ICT Arena, Bumbee Labs has installed an analysis system with intelligent algorithms for positioning of visitor flows. The installation will cover Kistagången from Kistagallerian to Kistamässan and will provide the project with visitor flow statistics.
How does it work?
The technology is made from WiFi nodes that measure signals from smartphones (or other radio wave technology) searching for available networks. The data collected is anonymized, which enables personal data to be handled neutrally. This is unique, in harmony with Swedish personal data regulations and approved under a permit from the Swedish Data Protection Authority (Datainspektionen). The permit is applicable throughout the EU via EU directives.
Field of application
The ongoing trends in urbanization and digitalization are very challenging to society. Bumbee Labs’ new technology enables data-driven and fact-based decision-making that reduces costs for planning public transport, retail development and housing. It also puts an end to speculation when it comes to what route a customer chooses when visiting a store as well as dwell time and analysis of walk paths inside the store.